Know the Importance of Google AdWords for a Successful Business




‘Google It’; a phrase those twenty-one years ago had absolutely no meaning but today is the source of so much information. From the latest news to the latest shows, the search for virtually anything begins with Google. Let us cut to the chase; if people use Google to find products and services, your business needs to be on Google to deliver said products and services. Google Ads, which was earlier known as Google AdWords, is the primary gateway to online marketing and advertising. Companies that offer the best PPC services are sure to include Google Ads as part of their marketing strategy, and you would be wise to follow suit. Here’s a quick look at the importance of Google AdWords for a successful business: 

Top Five Benefits of Google AdWords

1. Much Faster Than SEO

In a world where search engines like Google generate about 26,00,00,000 results in 0.86 seconds, patience is not really a virtue. When netizens demand faster results, businesses and companies are quick to follow suit. That is why the most significant benefit of using Google AdWords is that it works faster than conventional SEO. While organic ranking is important, it is often a time-consuming and tedious task. On the other hand, Google AdWords can get you immediate results within the first one hour of your ad going live. 

2. Increases Brand Awareness

What is the first thing that comes to your mind when someone says burgers or fast food? More often than not, the answer will be ‘McDonald’s.’ This is the perfect illustration of the importance of brand awareness. If you can get your target audience to associate your brand with a particular term or industry, there is nothing like it. And thanks to Google AdWords, companies and businesses can invest in promoting their brands and creating awareness using specific keywords. A recent study by Google and Ipsos found that paid search ads can boost brand awareness by close to 6.6%.

3. High-Quality Audience

You can imagine how effective an advertisement for an air-conditioner will be for the inhabitants of Yakutsk (Why? Because Yakutsk is one of the coldest cities on the planet). Apart from simply brushing up on your general knowledge, the aforementioned fact illustrates the importance of improving the effectiveness of ads by targeting the correct audience. One big plus point for Google AdWords is that your ads will reach users who are already in the market for a product or service that you offer. By allowing you to set the geographic location, language, age etc. you can be sure that your ad reaches users with specific interests.

4. Testing and Insights

When Phoebe Buffay says “They don’t know that we know they know we know!” it sort of goes without saying; knowledge is everything. With Google AdWords, you will get detailed reports so that you know exactly what works and what does not. Data such as the number of leads generated, cost per lead, conversion rates etc. are valuable insights that help you make informed marketing decisions later on. Through a process of trial and error, you will be able to optimize your ads so that you get tangible results as soon as possible.

5. Cost-effective Advertising

That age-old saying definitely stands true when it comes to advertising; ‘you need to spend money to make money.’ Many businesses, especially startups, struggle with setting the right marketing and advertising budget. However, one of the biggest benefits of Google AdWords is that it provides much-needed flexibility with respect to how much you spend. There are many low cost PPC services that help you run effective Google AdWords campaigns in order to boost sales and engage more customers. Once you set a budget cap, you can be sure that you do not exceed the maximum cost per day and wind up with an exuberant advertising bill.

The main thing to keep in mind about Google AdWords is that you need to always keep a check on your ad campaigns. Impressions and leads can change in the blink of an eye, and you need to be ready to take advantage of those changes. Companies that offer the best PPC services usually have a team of professional marketing experts available round the clock so that you can make the most of Google AdWords. You can visit the website or call the customer care number to learn more about our top PPC services at affordable rates.

Location: India

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